Impact Innovators with Felicia Ford

027 | How to Grow My Business: Visibility Breakthroughs

Hi Change Maker, 
Have you been showing up in all the places, checking all the boxes, and giving it all you've got, but you've seen a decline in sales? Is it taking longer than usual to attract the same number of customers or retain your usual loyal group? Have you been applying for allll the RFPs or grants, and you're still wondering when you'll get a win? 
You have the impact, the passion, the story, but where's the audience? 
Visibility is one part of the equation - the other - being remembered. In today's episode, you'll hear how strategic partnerships can support your business growth and why national sponsors are eager to work with brands like yours. 
Ready to make your brand unforgettable? 
Tune in! 
Next Steps: 
Get The Spotlight Blueprint coming soon to  https://www.feliciafordandco.com/resources 
Connect with Felicia on Threads: https://www.threads.net/@friendscallmefe 
 

026 | What to Do After the Pitch: The Follow-Up Sales Strategy You Need

Hey Change Maker!
You’ve had the conversations, laid out your mission, and made connections. But somehow, you’re still left with missed opportunities and stalled sales. It’s easy to feel like no one’s paying attention anymore, but here’s the reality: The follow-up is where your sales strategy truly takes off.
In this episode, you'll learn how you can leverage your relationships and visibility to make every connection count. You’ve already got the passion and the vision—now it’s time to refine the part of your strategy that turns conversations into results.
What you’ll learn:
Why building authentic relationships drives your sales more than any pitch deck ever could
How to lead with results that resonate with your audience and turn interest into commitment
Why visibility is crucial and how to show up strategically to stay top of mind for your clients, donors, or sponsors
If you’re ready to see the kind of growth your mission deserves, this episode is for you. Tune in and discover how to turn your follow-up into a powerful driver of lasting results.
Next Steps: 
Read: How to Win Friends & Influence People
Read: Profit First
Get Your Free Resources: https://feliciafordandco.com/resources
 
Next Steps: 
 

025 | From Small Beginnings to World-Changing Missions: How Michael M. Smith is Leading Global Impact

Change Makers,
The path to real change isn’t paved with good intentions alone—it’s built on grit, heart, and an unyielding commitment to the communities you serve. If you’re wrestling with how to make your mission resonate deeply and stand the test of time, this episode is where the answers lie.
In this episode of Impact Innovators, I sit down with Michael M. Smith, a leader who’s been building bridges between the U.S. and Ghana, creating community where it’s needed most. From the clay-built homes in Ghana that stand as symbols of pride and self-reliance, to the grassroots efforts that are transforming lives here at home, Michael’s story is one of dedication, resilience, and the power of true community.
Through his work, Michael shows us what it takes to create real, lasting impact—whether it’s providing for schoolchildren in Ghana or supporting the unhoused right here in Virginia. His journey isn’t just about charity; it’s about forging connections that empower and uplift, showing that when we come together, even the most daunting challenges can be overcome.
If you’re ready to see your mission through a new lens—one that focuses on relationships, trust, and the unshakeable belief that change is possible—this episode will give you the insights you need.
Connect with Felicia: www.threads.net/friendscallmefe 
Connect with Michael M. Smith: https://www.facebook.com/MichaelMSmithMusician
Donate to Hayah R.I.S.S.E. Foundation: https://hayahrisse.com 

024 | Faith, Beats, and Business: How to Manage the Business Side of Your Indie Artist Career

Calling all Creatives!  
Feeling the weight of balancing your creative passion with the hard realities of business? It’s tough when your heart is in your art, but the logistics—like sales, marketing, and brand-building—feel like a constant uphill battle. You didn’t sign up for this side of the hustle, but it’s here, and it’s crucial.
Struggling with this is more common than you think, and there’s a way to handle it without losing your creative spark. On today’s episode of Impact Innovators, I sit down with Ciara Parker—a gospel artist, producer, and entrepreneur who’s sharing what she's learned on staying true to her creative roots while mastering the business game. We’re talking about the real struggles of being an independent artist, the lessons learned from missteps, and the strategies that keep your creativity alive while making your brand thrive.
If you’re tired of feeling pulled in two directions, this episode is for you. We’ll give you the insights you need to manage the business side of creativity without losing the essence of who you are. Don’t miss out—this conversation could change the way you approach your craft and your business.
Next Steps & Resources:
Ready to take control of your creative business? Head over to FeliciaFordandCo.com/resources and take the Brand Goals Quiz to get clear on your next move.
Book Ciara Parker and follow her journey at CiaraParker.com for a dose of inspiration.
Get Ciara's new release "Never Leave You" available on all music platforms now! 
Connect with Us:
Let’s keep the conversation going. Connect with me on Threads, Facebook, and Instagram @FriendsCallMeFe 

023 | What’s Missing in Your Sales Strategy? Learn How to Make Every Connection Count

Hi Change Maker, 
Are you feeling stuck and frustrated with your sales strategy? Have you been pouring your heart into your mission, but sales just aren’t clicking the way they should? You’re passionate about making an impact, but something feels off when it comes to turning interest into action. It can be tough to see your efforts to build relationships not translating into the results you need.
You’re not alone. Many Change Makers face the same challenge. Sales in this space require a unique approach—one that focuses on genuine, meaningful connections. But how do you do that without compromising your values or vision?
In this episode, we’ll explore how to create a sales strategy that feels authentic and effective. I’ll guide you through seven actionable steps to help you align your mission with your message and see progress in gaining momentum.
Don’t miss these insights—understanding how to align your sales strategy with your changemaking mission can make all the difference for your brand.
Next Steps:
Ready to take your sales strategy to the next level? Head over to FeliciaFordandCo.com/resources to take the Brand Goals Quiz and gain clarity on where your brand stands today. If you’re looking for more hands-on guidance, connect with me to craft a sales strategy tailored to your needs.
 

022 | Building a Future-Proof Team: Insights from HR Expert C. Renee McLain

Change Makers,
Are you struggling to find the right team members while balancing your mission? Does hiring in today's climate feel like an uphill battle?
If you're feeling the pressure of recruitment and onboarding, you're not alone.
In this episode, we're shaking up the narrative on hiring in tough times. You might think the current economic climate makes it impossible to attract top talent or that professional development is a luxury for better times. But what if the opposite is true?
Join me, as I chat with C. Renee McLain, an HR veteran and certified career and life coach with over 20 years of experience. C. Renee brings a fresh perspective on why challenging times can be the best opportunities for growth and development. We cover:
Why Now is the Time to Invest in Your Team
The Importance of Professional Development
Effective Onboarding Practices
Building the Right Team
Navigating Compliance and Best Practices
Whether you're a small business owner, a nonprofit leader, or simply looking to thrive in your career, this episode is packed with actionable insights that will help you turn today's challenges into tomorrow's victories.
Next Steps:
Take Action: Visit feliciafordandco.com/resources to access the brand goals quiz and get tailored recommendations for your next move.
Connect with C. Renee: Learn more about how McLain Enterprises can support your hiring needs at www.mclainenterprisesllc.com
Connect with Felicia on Threads at www.threads.net/@friendscallmefe 

021 | From Serving to Selling: 4 Easy Marketing Strategies for Change Maker Brands

Hey Change Maker,
Feeling overwhelmed by the constant noise and distractions in the world? Struggling to make your mission heard amidst the chaos? Are you tired of feeling like your message gets lost while you're working tirelessly to make a difference?
Imagine a marketing strategy that cuts through the clutter and connects you directly with the people who need you most. With so much competing for your attention, it's time to rethink how you connect with your audience. Today’s episode is all about setting your brand apart and making sure your mission is heard loud and clear.
In this episode, you'll learn 4 marketing strategies to create momentum around your movement. Grab your pen and paper, and let's go.
Let me know how this helps!
All the best,
Felicia
Next Steps: 
Take the Brand Goals Quiz: www.feliciafordandco.com/resources
Have Real Time Conversations with Felicia on Threads: https://www.threads.net/@friendscallmefe
Read the Blog: www.feliciafordandco.com/blog
Read Strategic Edge: Power Moves for Businesses + Nonprofits: www.feliciafordandco.com/resources 
 
 

020 | Your Q4 Blueprint: The Ultimate Guide to Year-End Planning

Hey Change Maker, 
Are you wondering how to insert proactive strategic planning into your work? Do you want to feel more aligned in staying ahead of schedule rather than always trying to catch up? Do you want to spend more time with your family during the holiday season rather than putting out fires? 
In this episode, you'll learn why an operations calendar is so important for your leadership and your CEO toolkit. You'll receive a step by step outline for how to create your Q4 operations calendar.
Strategic Planning is a powerful way to lead well, helping you to make data-driven decisions, grow your audience, and serve your clients and team well. 
Let me know how this helps! 
All the best, 
Felicia 
Next Steps: 
Access Year End Power Moves: www.feliciafordandco.com/resources
Access Strategic Edge Magazine: www.feliciafordandco.com/resources 
Read the Blog: www.feliciafordandco.com/blog 

019 | Anonymous to Anomaly: The Journey of Black Sheep Creatives w/ Deonna Lindsey-Lewis

Hey Change Maker,
Have you ever wondered how your branding can elevate your sales strategy? Or how the right brand identity can attract the donors you need?
What if your branding could create an irresistible pull, turning your Change Maker organization from anonymous to anomaly?
Today, we have a special guest, Deonna Lindsay-Lewis, Brand Strategist, Designer, and writer with over 15 years of experience is on a mission to make Black Sheep Creatives unemployable through world-building and innovative sales tactics. Deonna, the visionary behind BrandSmash Studio, reveals how real branding sells an identity and creates irrational desire.
If you're ready to transform your nonprofit or service-based business into a standout, this conversation is your golden ticket. Tune in and discover how to make your brand unforgettable.
Next Steps: 
Read the Blog: www.feliciafordandco.com/blog
Connect with Deonna: www.brandsmashstudio.com
Get Strategic Edge Magazine: www.feliciafordandco.com/resources 
Next Episode Teaser: Join us next week to explore the next step of your branding journey, focusing on how to build a robust marketing strategy that broadcasts your mission to the world. Don't miss it!

018 | Can Service-Based Businesses Thrive During Black Friday? Yes, Here's How!

Hey there, Change Maker,
Are you a service-based business who thinks you can't participate in holiday marketing just because you offer a service? Whether you're a coach, consultant, therapist, or a licensed agency, or you're offering a service of some kind, this episode is for you.
You'll learn about getting eyes and ears on your brand to increase brand awareness and engage your audience. 
Join me as we explore strategies to reframe your perspective, run brand awareness campaigns, launch lead magnets, address holiday stress, and maintain engagement. If you take nothing else from this episode, remember this: Get loud! Visibility is everything.
What You’ll Learn:
Reframing Your Perspective: How to think differently about holiday marketing for service-based businesses.
Brand Awareness Campaigns: Using the holiday season to share your story and mission.
Launching a Lead Magnet: The perfect time to release valuable content and capture leads.
Addressing Holiday Stress: Offering services that address the unique pain points during the holiday season.
Maintaining Engagement: Staying connected with your audience through consistent communication and activities.
Key Takeaways:
Reframe Your Perspective: Understand that Black Friday isn't just for retail. Service-based businesses can also benefit by focusing on visibility and engagement rather than direct sales.
Brand Awareness Campaigns: Run campaigns that highlight your story, mission, and the impact of your services. This can be as simple as creating engaging content that resonates with your audience.
Launch a Lead Magnet: Use this season to release high-value content like eBooks, webinars, or free consultations. Capture leads and build your email list.
Address Holiday Stress: Offer services that help your audience navigate holiday stress. This could be through webinars, special coaching sessions, or relevant content.
Maintain Engagement: Regular communication helps prevent burnout and keeps your brand top of mind. Share tips, host live sessions, and send personalized messages to stay connected with your clients and team members.
Links and Resources:
Download Strategic Edge Magazine: FeliciaFordAndCo.com/resources
Access Year End Power Moves: FeliciaFordandco.com/Resources
Connect with Felicia on Social Media: Instagram: @friendscallmefe
Join the Conversation:
Follow us on Instagram: @friendscallmefe
Subscribe to our Newsletter: Subscribe here
Leave a Review: If you enjoyed this episode, please leave a review on Apple Podcasts and share it with a fellow changemaker!
Next Episode Teaser: Subscribe to get new episodes as they are released.  Tune in next week for episode 19 "From Anonymous to Anomaly: Deanna Lindsay Lewis on Branding" where I'm joined by Brand Strategist + Designer, BrandSmash Studios, Deonna Lindsay Lewis. "Deonna is on a mission to make black sheep creatives unemployable through world building and innovative sales tactics."
 
#powermoves
#BlackFriday