Impact Innovators with Felicia Ford

007 | How to Create an Awareness Campaign: Fireside Chat Recap on Building a Movement

Hi Change-Maker,Ever wondered how some movements manage to resonate nationwide, garnering support from coast to coast? You're not alone! Today, we’re sharing a very special Fireside Chat from National Black Girl Month™ 2024, featuring myself and Dr. Rikesha Fry Brown, alongside a few of our friends. 
What’s in This Episode:As we wrap up National Black Girl Month™ 2024, it's the perfect time to explore the nuts and bolts of building a community-centric brand and movement. If you've ever stood at the crossroads, wondering how to choose partners that align with your vision, how to effectively grow your community both in person and online, and how to use data to drive your decisions, this episode is tailored for you.
Key Topics:
Choosing the Right Partners: Learn the criteria and considerations that should guide your choice of partners to ensure alignment with your vision.
Building a Community-Centric Brand: Discover strategies for nurturing a brand that truly resonates and engages your community at its core.
Growing Your Movement: From grassroots efforts to a nationwide campaign, understand the stages and strategies that propel a movement forward.
Monetizing Your Campaign: We'll cover practical tips on generating resources to sustain and expand your initiatives.
Data-Driven Decisions: Why your movement must be guided by data and how it shapes successful outcomes.
Evaluating and Measuring Progress: Learn how to set benchmarks, measure progress, and pivot when necessary to achieve your goals.
Why This Matters:Growing a movement is about having a great idea and it’s about strategic planning, community engagement, and continual learning and adaptation. This is packed with actionable advice and real-life examples from our journey with National Black Girl Month™.
Special Additions:Hear directly from community members who have been integral to our campaign, sharing insights and real impact stories that are sure to inspire and motivate you.
Episode Length:It’s a bit longer than usual but every minute is packed with value and inspiration. Perfect for a deep dive as you prepare to take your project or idea to the next level.
Call to Action:Grab your notebook and get ready for a thorough masterclass in movement building. Listen, learn, and get ready to apply these insights to your own initiatives so we can grow together! 
Closing:Thank you for tuning in. Remember, the success of a movement relies not just on the strength of the idea, but on the community that supports and grows it. Dig in and discover how to make your vision a living, thriving reality.
Get your National Black Girl Month™ Toolkit: www.nationalblackgirlmonth.com
View the Fireside Chat Video Replay: www.Youtube.com/@nationalblackgirlmonth
Access your freebies: www.feliciafordandco.com/resources 
#nationalblackgirlmonth 

006 | Wealth & Change Making

Hi Change Maker, 
Do you ever feel as if you’re behind the eight ball in generating wealth for you and your family? Forget everything you thought you knew about money. Are you ready for a radical rethink of how creativity and strategic thinking can redefine wealth?
In this episode, Michelle Y. Jackson, Virginia Real Estate Broker and Entrepreneur is back with us as we explore negotiations, money mindset, and creating the conditions for wealth creation. It’s not what you think.
Whether you're early career, mid-career or on your way into retirement. Today’s episode offers you right now resources to position yourself for legacy building. 
All the best, 
Felicia
Register for The Art of Wealth: Creating an Outlet to Generate Assets 
https://bit.ly/theartofwealthapril2024
Join the Facebook Community: www.facebook.com/nationalblackgirlmonth
Get Strategic Edge: Power Moves for Businesses + Nonprofits: www.feliciafordandco.com/resources 
#powermoves#nationalblackgirlmonth

005 | How to Build a Community-Centric Brand with Brittany Rush

Hi Change Maker, 
Have you been wondering how you can transform your brand’s followers into a cohesive, engaged community that actively participates in and advocates for your mission? Have you been spinning your wheels on how to effectively build and nurture a community-centric brand that resonates with and supports its community? 
Today’s guest Brittany Rush, CEO & Founder of RUSH Community Group, LLC shares with us how she fosters genuine connections with her audience. Brittany explains how she’s approaching scaling her business and the motivation behind her house of brands centered around community events, mental health programming, Singles RVA, and her therapy practice. 
Tune in to evaluate the essentials of community-centric branding and how you can apply these principles.
Learn from Brittany on what it means to leverage your personality, build on your interests, scale, and grow a diverse house of brands. 
All the best, 
Felicia
 
Next steps: 
Get Year End Power Moves https://feliciafordandco.com/resources
Grab Your Freebies: Strategic Edge: Power Moves for Businesses + Nonprofits: https://feliciafordandco.com/resources
Connect with Brittany Rush: https://rushcommunitygroup.com

004 | How to Lead Impactful Community Movements: A Four-Phase Strategy from National Black Girl Month™- Part 2

Hi, Change Maker,
Now that you have Phases 1 and 2, let’s dive into Phases 3 and 4. 
You've seen the power of collective action, witnessed the strength that comes from unity. But the question remains: Are you prepared to elevate your impact, to transform your leadership into a legacy that resonates through generations?
Let me help you harness your unique strengths, build a community-driven movement, and maintain the momentum necessary to create lasting change.
In Part 2 of this episode, using National Black Girl Month™ as an example, I'm sharing the final two phases of how you can take the lead in your community and build a movement for change. 
Whether you've been driving change for years, just entering the space, or anything in between, it's time to build and drive momentum. 
All the best,
Felicia 
National Black Girl Month™ Toolkit: www.nationalblackgirlmonth.com
Silent Dangers of Black Girls in Education: www.silentdangers.com/home 
Affirmations for Black Girls Ages 2 - 8: https://www.silentdangers.com/affirmations-for-blackgirls
Free Resources: www.feliciafordandco.com/resources 
Free Magazine 
https://bit.ly/StrategicEdgeHolidayGuide
 

003 | How to Lead Impactful Community Movements: A Four-Phase Strategy from National Black Girl Month™ PART 1

Hi Change Maker!
You're already making waves at the forefront of your community. Now, imagine channeling that energy and leadership into sparking a movement.
You've seen the power of collective action, witnessed the strength that comes from unity. But the question remains: Are you prepared to elevate your impact, to transform your leadership into a legacy that resonates through generations?
Let me help you harness your unique strengths, build a community-driven movement, and maintain the momentum necessary to create lasting change.
In this episode, I'm sharing tips four phases of how you can take the lead in your community, build a movement for change as I share how we formed National Black Girl Month™. 
Whether you've been driving change for years, just entering the space, or anything in between, it's time to build and drive momentum. 
All the best,
Felicia 
National Black Girl Month™ Toolkit - www.nationalblackgirlmonth.com
Silent Dangers of Black Girls in Education -www.silentdangers.com/home
Affirmations for Black Girls -https://www.silentdangers.com/affirmations-for-blackgirls
Free Resources: www.feliciafordandco.com/resources 
 
 

002 | Balancing Purpose and Profit - How to Find Alignment with Michelle Y. Jackson Brown - Part 2

Hi, Change Makers,
Welcome back!
I've had times in my work where I've questioned alignment with my environment, and even sometimes, with my projects. These are the types of situations can lead to misalignment burnout.
How do you ensure that the value you provide is reflected not just in the impact you make, but also in the numbers that guide your business or your work? 
I want you to have clarity in your building and growing and that's why you're getting part 2 of an episode with my friend, Michelle Y. Jackson Brown Impact Innovators - Impact Driven Strategies for Change-Maker Brands. 
Tune in as Michelle shares what it means to show up authentically, navigate change, and 7 Ways to Integrate Your Personal Brand in Your Work. 
Make sure you have your journal to capture these tips.  
Michelle Y. Jackson Brown. A devoted wife, mother, entrepreneur, and an associate real estate broker in Virginia, Michelle embodies the essence of living a faith-driven life. 
 
Resources: 
Year End Power Moves and Breaking Free www.feliciafordandco.com/resources
Connect with Michelle Jackson Brown - https://www.facebook.com/Mz.MJB 
www.tiktok.com/@justmjb
 
 

001 | Balancing Purpose and Profit - How to Find Alignment with Michelle Y. Jackson Brown Part 1

Hi, Change Makers,
I've had times in my work where I've questioned alignment with my environment, and even sometimes, with my projects. These are the types of situations can lead to misalignment burnout.
How do you ensure that the value you provide is reflected not just in the impact you make, but also in the numbers that guide your business or your work? 
I want you to have clarity in your building and growing and that's why I invited my friend, Michelle Y. Jackson Brown to join us today in our first episode of Impact Innovators - Impact Driven Strategies for Change-Maker Brands. 
Tune in as I share a bit of my experience with misalignment burnout and dig in with Michelle for part one of what it's like to bring alignment with your purpose and profit as a Change Maker. 
Make sure you have your journal to capture these tips.  
Michelle Y. Jackson Brown. A devoted wife, mother, entrepreneur, and an associate real estate broker in Virginia, Michelle embodies the essence of living a faith-driven life. 
 
Resources: 
Year End Power Moves and Breaking Free www.feliciafordandco.com/resources
Connect with Michelle Jackson Brown - https://www.facebook.com/Mz.MJB 
Read the blog: www.feliciafordandco.com/blog
Free Magazine: Strategic Edge Power Moves for Businesses + Nonprofits: https://bit.ly/StrategicEdgeHolidayGuide